Impaired driving is a gamble that’s just not worth it,
says MADD Canada’s new public service announcement

April 2, 2009 – MADD Canada is pleased to unveil a new public service announcement (PSA) which likens impaired driving to rolling the dice and gambling with your driver’s licence. The new PSA, entitled Tossing the Dice, can be viewed at the MADD Canada web site at www.madd.ca.

“What we’re telling people is when you drive while impaired, you’re gambling with your driver’s licence,” says Andrew Murie, MADD Canada’s Chief Executive Officer. “More importantly, you’re gambling with your life and the lives of others.”

The 30-second spot informs viewers about changes to a roadside suspension law which take effect in Ontario on May 1, 2009. As of that date, drivers with blood alcohol concentrations (BACs) at or over 0.05% will face licence suspensions from 3 to 30 days.

The new law seeks to make Ontario’s roads safer by effectively removing more impaired drivers. On average, four people are killed and 207 people are injured in impaired driving crashes every day in Canada.

MADD Canada is distributing the PSA across the province.  “We want to help Ontarians understand the law and comply with it,” says Mr. Murie.  “Every time we take an impaired driver off the road or someone makes the right decision to not drive while impaired, we are potentially saving a life or preventing a serious injury.”

About MADD Canada

MADD Canada (Mothers Against Drunk Driving) is a national, charitable organization that is committed to stopping impaired driving and supporting the victims of this violent crime. With volunteer-driven groups in more than 100 communities across Canada, MADD Canada aims to offer support services to victims, heighten awareness of the dangers of impaired driving and save lives and prevent injuries on our roads.

As the pre-eminent voice for impaired driving victims, MADD Canada includes not only mothers, but fathers, siblings, friends, business professionals, experts in the impaired driving field, concerned citizens and young people who want to make a difference in the fight against impaired driving. If you need help or would like to join our mission, call MADD Canada today at 1-800-665-6233.

For more information visit www.madd.ca or contact:

Andrew Murie, Chief Executive Officer, at 1-800-665-6233, ext. 224 or (cell phone) 416-720-7642.

Also see...

View Tossing the Dice and other MADD Canada public service announcements.