MADD MONTREAL LAUNCHES 2008 PROJECT RED RIBBON CAMPAIGN ON MONDAY
MADD Montreal urges Quebec motorists to drive sober through holidays

MONTREAL, QUEBEC, MEDIA ADVISORY--(Marketwire - Oct. 31, 2008) - This Monday morning, MADD Montreal will launch its 2008 Project Red Ribbon campaign to honour victims, raise awareness of the consequences of impaired driving, and communicate easy solutions for safe transportation. The campaign also provides an opportunity to raise funds for MADD Montreal's programs and services.

** Andrew Murie, CEO of MADD Canada is a keynote speaker at the launch. He will give an illustrated talk on new trends in the technology of passive alcohol sensors and ignition interlocks entitled "Can Technological Advances be the Vaccine to End Impaired Driving?"

Yvan Delorme, Director of Police Services, Ville de Montréal, and Nicolas Bellier of Allstate Insurance Company of Canada, the Title Sponsor of the national Project Red Ribbon campaign, will also be speaking. Elected officials and other members of the community are invited to attend.

MADD representatives will be available for media interviews following the launch.

Event: Project Red Ribbon Launch
Date: Monday, November 3, 2008
Time: 11:30 a.m.
Location: Concordia University, Engineering, Computer Science & Visual Arts Complex (EV) Atrium, 1515 Ste-Catherine W. (corner Guy), Montréal

Speakers:
Andrew Murie, CEO of MADD Canada
Yvan Delorme, Director of Police Services, Ville de Montréal
Nicolas Bellier, Allstate Canada
Catherine Sévigny, Councilor, Vice-Mayor Ville-Marie Borough, City of Montréal

Displays: Car with alcohol ignition interlock, MADD Canada Memorial Wall, MADD Canada materials (publications, etc.)

For more information on MADD Canada, visit our website at www.madd.ca.

For more information, please contact Marie Claude Morin, MADD Montreal:

Primary Phone: 514-392-1550
Toll-Free: 877-392-6233
E-mail: mcmorin@madd.ca

Also see...

Project Red Ribbon campaign pages