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MADD Canada Releases May 10, 2007 Public Urged to Call 911 to Report Impaired Driving Anytime you see an impaired driver, Mothers Against Drunk Driving (MADD Canada) wants you to call 911 and report the incident to the police. In this way, all Canadians can play a role in keeping our roads safe and in reducing impaired driving crashes.
“We can all make a difference in saving lives and preventing impaired driving crashes if we call 911 and report to police when we see a suspected impaired driver,” says Karen Dunham, MADD Canada’s National President. “We have many Canadians contact MADD and ask, ‘How can I help?’ Well, calling 911 is one tangible and effective way Canadians can help the police in apprehending an impaired driver.” “By removing more impaired drivers from the road, we will see reductions in impaired driving crashes, deaths and injuries.” Mrs. Dunham comments, “We know the concept of calling 911 is not new to some communities across the country. We thank all those groups and the police who for years have carried this idea forward. But MADD Canada is looking to raise the public’s awareness to new heights and enhance the existing 911 efforts in making it national in scope. We hope more Canadians will know what to do the next time they see an impaired driver on the road. In this vein, we encourage more organizations and the media to pick up the 911 Campaign and, together, we can all work at ridding our roadways of the threat of an impaired driving incident.” As part of its campaign MADD Canada today released billboards and bus shelter posters, a radio public service announcement, and a community-based grassroots action plan for its more than 100 local MADD organizations across Canada. Instructive 911 background pieces were also made public today. MADD Canada worked with police to publish “10 Possible Signs of an Impaired Driver.” It also is directing Canadians to do the following when observing a potential impaired driver: 1. Call 911 MADD Canada’s National President mentions that the organization worked closely with the police on the safety issues surrounding this campaign. Mrs. Dunham says, “These materials were developed as a result of consultations with police. We do not want motorists to put themselves in danger, to use a cell phone improperly, or to break any laws in assisting with the apprehension of an impaired driver.” MADD Canada has issued a series of safety reminders to accompany its 911 Campaign. Some of the reminders include: Please observe all safety rules; Use extreme caution when using a cellular phone to call 911; Police officers are trained specialists, let them do their job; and, Never try to apprehend the impaired driver yourself. For more information on the 911 Campaign, visit the MADD Canada website: www.madd.ca Further information, visit www.madd.ca or call: Andrew Murie, MADD Canada’s CEO Also see...
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MADD Canada today launched Campaign 911 -- a Canada-wide campaign designed to encourage and empower the Canadian public to call 911 to report suspected impaired drivers. The organization’s latest public awareness campaign was unveiled with the help of OPP Commissioner Julian Fantino, the Canadian Police Association and Canadian Association of Police Boards, and police representatives from across the GTA. 
