National Newsletter - Summer 2011

Kali’s Story Takes TV Viewers Beyond the Stats

MADD Canada’s latest television public service announcement (PSA) takes viewers beyond the statistics to see how impaired driving affects one young girl who lost both her parents.

In the PSA, Kali O’Dell describes the heartbreaking loss of her parents in a 2006 impaired driving crash. Twelve-year-old Kali and her 9-year-old brother Jeremy witnessed their mother and father dying at the crash scene. Now 16 years old, Kali shares her experiences and feelings in the hope that her message will stop people from putting lives at risk by driving impaired. She ends her message with the heartfelt appeal: “Remember my family; don’t drink and drive”.

“When we talk about the statistics for impaired driving, we can sometimes lose sight of the fact that those numbers represent real people and real families,” said MADD Canada National President Denise Dubyk. “These videos go beyond the numbers. They reach out to viewers on a very personal level and show them the impact that impaired driving has on one person and one family.”

MADD Canada thanks NB Liquor for its funding support.

To view the National PSAs, visit www.madd.ca.

 

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