MADD Canada | Donate

Where does the money go?

MADD Canada and its Community Chapters are dependent on the generosity of the Canadian public to support our mission of stopping impaired driving and supporting victims of this violent crime.

MADD Canada plays a critical role in the anti-impaired driving movement and its support of victims of this violent crime across Canada. Our programs are supported by generous donors who know their funds will be used in an effective, efficient and ethical manner.

MADD Canada understands and is accountable to our donors to ensure that we spend all monies received in an appropriate manner.

Fundraising Costs:

MADD Canada strives to keep all fundraising costs to the absolute minimum. MADD Canada however relies heavily on small gifts from individual donors and as such costs to support this type of fundraising are higher than organizations that receive support from the federal government, corporations, foundations or large gifts from wealthy donors. MADD Canada sees these contacts with individual donors as having a dual function: to educate the public about impaired driving and to raise funds to support programs that educate Canadians about impaired driving and to support the victims of this violent crime.

MADD Canada uses outside contractors to undertake many of the technical aspects of informing the public about its policies and programs and fundraising as opposed to asking our victims/volunteers to do so. Our victim/volunteers have a unique contribution to make in supporting, advising and assisting those who have recently lost a loved one to impaired driving. They are also in the best position to give talks in local high schools and to undertake other public relations initiatives in their communities. In MADD Canada’s view, these are far more important functions for our victims/volunteers than stuffing the millions of envelopes and making the millions of phone calls that are part of MADD Canada’s ongoing national campaigns. These millions of direct contacts are vitally important to educate and inform the public, to advise them of our victim and Chapter services, to encourage them to be responsible and to ask them for their financial support. However, these essential components of MADD Canada’s national campaigns are best done by professional outside services.

Thank you! Your support helps in the following ways:

MADD Canada’s victim services and programs help to support more than 20,000 victims each year, to train over 300 victim services volunteers, and to deliver death notification training to more than 15,000 medical, police, firefighter and victim services personnel.
The youth services programs include the Canadian tour of the popular multi-media assembly shows, now seen by more than 1,000,000 students annually, as well as Braking Point, a classroom educational tool and a youth section on the MADD Canada website.
Growth in Chapters continues as MADD Canada now counts over 100 Chapters and Community Leaders across Canada.
Strides for Change walkathon assists Chapters to reach out to more victims and potential volunteers.
Millions of red ribbons are distributed to motorists during Project Red Ribbon campaign.
Memorable (and some award winning!) TV and radio PSAs produced and Canadian broadcasters annually donate $12.5 million in airtime to showcase our PSAs.
Campaign 911 encourages Canadians to call 911 to report suspected impaired drivers.
Posters, printed brochures and materials, a national newsletter and much more are published annually.

More information…

Things to consider when donating to a charity:

Become informed about the charity you want to support.
Consider whether you feel the charity is successful in meeting its expressed goals.
Recognize that there are legitimate costs associated with administration and fundraising.
Know your rights.

To view MADD Canada’s Donor Bill of Rights, click here:

http://www.madd.ca/english/donating/donate.html

MADD Canada is an adherent to Imagine Canada’s Ethical Fundraising and Financial Accountability Code. The Code’s primary purpose is to assure donors of the integrity and accountability of charities that solicit and receive their financial support. Charities that adopt this Code commit to fundraising practices that respect donors’ rights to truthful information and to privacy. They also commit to manage responsibly the funds that donors entrust to them, and to report their financial affairs accurately and completely.

MADD Canada will respond promptly to a complaint by a donor or prospective donor about any matter that is addressed in this Ethical Fundraising and Financial Accountability Code. Please call 1-800-665-6233 or email info@madd.ca.

afp MADD Canada’s fundraisers are also members of the Association of Fundraising Professionals (AFP). The Association of Fundraising Professionals (AFP) is the professional association for individuals responsible for generating philanthropic support for a wide variety of nonprofit, charitable organizations. The Association of Fundraising Professionals advances philanthropy in society by enabling people and organizations to practice effective and ethical fundraising. MADD Canada’s fundraisers also adheres to the Association’s Donor Bill of Rights (PDF).

Here are 12 Powerful Reasons To Support MADD Canada (PDF)

For further information, please contact Dawn Regan, Director of Public Awareness & Partnership Campaigns, at dregan@madd.ca or call (905) 829-8805 or 1-800-665-6233, ext 223.