To discuss your Cause-Related Marketing idea
or for other Corporate Giving ideas, please contact Dawn Regan,
Director of Public Awareness & Partnership Campaigns at 1-800-665-6233, ext 223
or email dregan@madd.ca.
Examples of Cause Related
Marketing
BMO MADD Canada MasterCard
Reward yourself.
Get the BMO MADD Canada MasterCard
Reward yourself with 1 AIR MILES®† reward mile for every $20 spent or 0.5% CashBack® and pay no annual fee1
Every time you use your BMO MADD Canada MasterCard to make a purchase, a payment is made to MADD Canada from BMO Bank of Montreal at no additional cost to you.
Apply Now!

1. Award of AIR MILES reward miles or CashBack is made for purchases charged to your account (less refunds) and is subject to the terms and conditions of your BMO MasterCard Cardholder Agreement.
® Registered trade-mark of Bank of Montreal.
®* MasterCard is a registered trademark of MasterCard International Incorporated.
®† Trademarks of AIR MILES International Trading B.V. Used under license by LoyaltyOne, Inc. and Bank of Montreal.
Magazine Fundraising - NEW!
“SUPPORT US AND SAVE!”
Introducing MADD Canada’s MagFundraising store
Order or renew your magazine subscriptions online and save up to 85% off newsstand prices. Choose from over 600 magazine titles, including 60 French magazines. 37% of your purchase will go directly to MADD Canada. With the holidays fast approaching, magazines make great gifts for friends, family members or co-workers! Plus, as a special thank you when you buy or renew at least 2 subscriptions, you will receive a $5 Second Cup Café Card, redeemable at any participating Second Cup store across Canada! Thanks for your support!”
Order today...

Ontario Graphic Licence Plate Program- NEW!
You can now show your support for MADD Canada by purchasing a Province of Ontario graphic licence plate. These plates are available directly from MADD Canada or Driver and Vehicle Licence Issuing Offices across the province.
The plates cost $77.75 for a set of regular series graphic plates. A $20.00 shipping and handling charge will be applied for plates purchased from MADD Canada and you will be able to choose from a list of available plate numbers. When you receive your plates, you will need to take the plates, the form letter (which accompanies the plates) and your vehicle ownership information to a Driver and Vehicle Licence Issuing Office to transfer the plates into your name and attach the plates to your vehicle.
The Province of Ontario will pay royalty fees to MADD Canada of $2.25 for each set of regular series plates purchased. You can also choose to add the MADD Canada graphic to a personalized licence plate. These plates can be ordered at Driver and Vehicle Licence Issuing Offices, online at www.ServiceOntario.ca or by phone at 1-800-AUTO-PL8 and MADD Canada will receive royalty fees of $4.50 for each set purchased. A sample plate is below, as well as attached to this email. Please contact Dawn at dregan@madd.ca or by phone at 1-800-665-6233, ext. 223 to purchase your plates and show your support for MADD Canada.
BLUESKY Handsfree Car Kit - NEW!
Support MADD Canada by purchasing a BLUESKY handsfree car kit.
By purchasing your BLUESKY handsfree car kit directly through this promotion, $20 per unit for styles # 1001B, 1005, 1006 and $10 per unit for style # 5001 will be donated to MADD Canada. Click here to view the flyer for these items. Prices are competitive and shipping to your house is free anywhere in Canada. There is also a one year replacement warranty. Click here to download the BLUESKY catalog.
- BLUESKY 1001B – car mirror - with built in Bluetooth technology and allows you to hear your conversation on your car stereo, has an earpiece for private calls, and can record a conversation – installs in minutes out of the box. Regular price $149.95. MADD price $134.95 + tax.
- BLUESKY 1006 – solar powered unit – with built in Bluetooth technology. This is the simplest unit to use and is solar powered. It is portable, it can store up to 200 of your phone book contacts, and it offers excellent sound quality. Regular price $119.95. MADD price $107.95 + tax.
- BLUESKY 1005 – steering wheel unit – with built in Bluetooth technology also allows you to listen to your conversation on your car speakers. This unit is small and can be brought in a suitcase on trips and is very powerful. You can drive on the highway with your sunroof or convertible top down and still have a clear conversation with someone on the phone. Regular price $119.95. MADD price $107.95 + tax.
- BLUESKY 5001 – headset. This is a headset that goes in your ear and is for people who want to have a headset paired to their cellular phone at all times. You can walk around with it and when you enter your car you plug it into the cigarette lighter console to allow the conversation to transmit to your car stereo. For Iphone users it can also play MP3 music on your car stereo. Regular price $79.95. MADD price $71.95 + tax.
Click here to place your order.
We invite you to share this gift idea and pass along the savings to friends, family and members of your community, they just have to mention the MADD promotion when they place their order.
Fundtunes
Support MADD Canada by purchasing digital music downloads! Visit Fundtunes.com, the music store that gives. Thousands of tracks available from major international artists.
Go to the FundTunes site, then select "buy/donate" and choose a MADD Canada 5 or 10 song bundle! You'll be instantly sent a redemption code by email and a link to the fundtunes.chooseyoursongs.com music store!
Update your music library monthly and support MADD Canada at the same time!
Car Heaven
Each year in Canada, approximately 500,000 vehicles
are declared no longer fit for the road for reasons such as failed
emissions testing or accidents. We may recycle our glass and plastic
but most of us never think about recycling our cars.
Car Heaven offers car owners a convenient and cost-effective
way to retire their old, high-polluting cars. The vehicle is towed
for free (value-$200), recycled, and proceeds from the scrap materials
are donated to affiliated charities including MADD Canada.
All participants receive a minimum $60 charitable tax receipt
for their donated vehicle. In addition, they get the satisfaction
that comes from knowing their vehicle was environmentally recycled
and that they've helped a local charity. What's more, anyone who
donates their car before the end of October will be entered into
a draw for prizes including a new low-emission Ford Focus, Minelli
Leader bicycles, transit passes, and more.
Since its launch in July 2000, Car Heaven and its program partners
have retired more than 8700 smog-causing vehicles and generated
more than $200,000 for its affiliated charities.
To donate your car or obtain more information please call 1-888-731-7311
or visit the Car Heaven website at www.carheaven.ca.
Please identify MADD Canada as your charity of choice when completing
the donor form.
Donate your Shoppers Drug Mart® Point and/or HBC Rewards
We have a great opportunity for you to support MADD Canada made available by Shoppers Drug Mart® and HBC Rewards.
By donating some (or all) of your Shoppers Optimum Points™ and/or your HBC Rewards Points to our organization, you are enabling us to use your points at Shoppers Drug Mart® and/or The Bay/Zellers/Home Outfitters toward the purchase of products and supplies we need for our ongoing programs.
Shoppers Drug Mart® - To donate your Shoppers Optimum Points™, please go online to www.shoppersdrugmart.ca/donate and browse the Shoppers Optimum section. Then click on “donate your points” and follow the instructions to choose MADD Canada as the recipient of your points. If you are not presently a Shoppers Optimum Member™, next time you are in a Shoppers Drug Mart ask for a card which is at no cost to you.
HBC Rewards - To donate your HBC Rewards Points, please go online to www.hbc.com/community. Then click on “donate to an existing community” and type in MADD Canada under community name to donate your points. If you are not presently an HBC Rewards Member, next time you are in The Bay/Zellers/Home Outfitters ask for a card which is at no cost to you.
With your support, we can stop impaired driving and support victims of this violent crime.
Fonora
Fonora Textile Inc. presents the safety vest in support of MADD Canada.
 |
- High quality fluorescent mesh
- Highly visible reflective tape
- Makes you visible during vehicle breakdowns, flat tire and in other emergency situations
|
Don’t take unnecessary chances! Keep a vest in your car and protect yourself by wearing a safety vest during vehicle breakdowns.
Be prepared for all emergencies! Order your vest today!
Click here to order the single pack ($3.99)
Click here to order the family pack ($10.99)
10% of the proceeds of this sale will support MADD Canada’s effort for safer communities.
Innocorp
MADD Canada has always prided itself on providing the highest quality resources for the public to stop impaired driving and to support victims of this violent crime. In addition to our programs and services, MADD Canada has joined forces with Innocorp, Ltd. to market educational anti-impaired driving products. This partnership combines quality products with lifesaving messages. Innocorp, Ltd. will provide revenues to MADD Canada for every product you purchase through us. So don’t forget to tell your friends in prevention that they too can purchase these educational products while benefiting MADD Canada. Click here to view the products or visit www.fatalvision.com but make sure to place your order through MADD Canada so that MADD Canada benefits from your purchase.
To order products, call Ardene Vicioso at 1-800-665-6233, ext 227.
Chocolate Mint sales – honour boxes
MADD Canada in association with New Line Innovations distributes chocolate mint candies in honour boxes across the country to retailers who agree to put out the boxes with MADD Canada receiving revenues from these boxes. These boxes also help generate awareness of the dangers of impaired driving.
MADD Message Yearbook
MADD Canada in association with Caring Hands Publishing produces a magazine in various markets across the country. MADD Canada receives revenues from business ad sales. The magazine also helps generate awareness of the dangers of impaired driving.
Vending Machines
MADD Canada partners with various vending machine vendors who distribute vending machines across the country to businesses. Businesses agree to display the machines with MADD Canada receiving revenues from these machines. These machines also help generate awareness of the dangers of impaired driving.